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Business WordPress

How to develop the best WordPress products

WordPress is about freedom. This is one of the many reasons for the platform’s success, as well as creating an interesting new paradigm. Developers have a very low barrier to entry, which means that anyone with an idea and time to spare can develop a product on top of WordPress, upload the files to a marketplace and start selling (and making money). With this low barrier to entry, and an influx of developers looking to sell their products, it becomes an exercise of it’s own to try and stand out from the crowd (be the signal amongst the noise).

Fortunately, there are a few golden rules and tips which, when employed, help the product stand out from the rest.

Categories
Business Music

What bands and musicians can learn from software companies

“Release early, release often” is what they say in the software game, if you’re applying a LEAN approach. Having a product in the market, and receiving customer feedback, is better than having nothing out there for customers to see, test and give feedback on. “If you’re proud of your MVP, you’re doing it wrong” is another similar quote. This implies that your first version should be quick and dirty, focussing purely on the core concepts of what you’re aiming to achieve, without too many bells or whistles.

For many years, I’ve been involved in and passionate about the alternative music scene in South Africa. While there are a few bigger bands who have “made it”, as it were, there are many independent artists who organise their own events, record their own albums and do everything else themselves to try and make ends meet. These are the musicians who have to keep a day job to sustain their passion for music (ie: they don’t always choose to keep their day job) and have to make sacrifice after sacrifice to realise their dreams. The music industry in South Africa is a true labour of love.

There are, however, a few take-aways from the world of software development, which musicians can apply to their own business, for an almost guaranteed success (provided folks like the music the artist releases).

Categories
Business

No-one needs your product

This is often a tough pill to swallow, particularly for product people. Having put hours, days, weeks and/or months into an idea which you believe in with every fibre of your being, only to realise that no-one actually needs it. That’s rough.

Of course, this applies to new ideas, as well as re-inventions and improvements of existing ideas. Any new idea is usually either a better way of achieving an existing result, or a way of achieving the same existing result, using slightly different tools, or a slightly different process.

Ask yourself this; Do you really need that new smartphone? Is it not the same as your current smartphone, except with slight improvements and perhaps a slightly different way of doing something?

You don’t need it. You want it.

Categories
Business

JFDI

Just Effing Do It!

What a wonderful statement, that is. When you find yourself hesitating on a task… hey man, JFDI. If you’re stuck between a rock and a hard place… hey, JFDI to the rescue. While this is great, I’m pretty certain there hasn’t yet been a singular definition given for this mantra.

I’ve had a few individual discussions recently, with several WooThemes colleagues, on the meaning of JFDI and, ultimately, trying to find out what the phrase means to them. While JFDI can carry many different meanings for different individuals or companies, I thought I’d share mine, and how I feel it applies to what I do.