“If this, then that” is a common logic step in programming. Most programmers see this on a regular basis, right from when they start out. It feels comfortable… familiar. While the principle is one used in programming, the concept is also a basic logic construct. Why not apply this same principle in daily Internet life?
“If X happens, do Y”. This could be replaced with, for example, “if you see a new blog post here, send a tweet out telling your followers about it”.
Enter Ifttt… simply named, “If this, then That”. Ifttt puts the internet to work for you. Offering a wide and ever-growing variety of channels to work with, Ifttt makes it possible to link various services to one another, based on various conditions. For example, when this post goes live, a tweet will be sent out, a status update posted to Facebook and a push notification sent to my phone, advising me that the post has been published.
Why stop there?