I write about personal development, business, and technology. Scratch your own itch.

  • Behind the Woo: Creating The Ultimate Business Building Toolkit

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    A talk at WordSesh 2014 about WooThemes’ history of building the ultimate business building toolkit.

  • Use traction to grow your product audience

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    Earlier this morning, WooCommerce was submitted to Product Hunt, a popular website for showcasing new products. Product Hunt has, since launch, gained traction and become a standard in the tech industry for exposing engaged early adopters to new product and service offerings. Within minutes, WooCommerce received several upvotes (how Product Hunters show their approval of…

  • On Knowledge Sharing and Being Frank

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    For the past few months, I’ve been following the “Advanced WordPress” group on Facebook. I joined the group thinking I would be exposed to advanced questions around WordPress development work. What is it that they say about assumptions, again? 🙂 Through observation, it is apparent that the group is more focussed around advanced uses of…

  • How to develop the best WordPress products

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    WordPress is about freedom. This is one of the many reasons for the platform’s success, as well as creating an interesting new paradigm. Developers have a very low barrier to entry, which means that anyone with an idea and time to spare can develop a product on top of WordPress, upload the files to a…

  • What bands and musicians can learn from software companies

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    “Release early, release often” is what they say in the software game, if you’re applying a LEAN approach. Having a product in the market, and receiving customer feedback, is better than having nothing out there for customers to see, test and give feedback on. “If you’re proud of your MVP, you’re doing it wrong” is…

  • No-one needs your product

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    This is often a tough pill to swallow, particularly for product people. Having put hours, days, weeks and/or months into an idea which you believe in with every fibre of your being, only to realise that no-one actually needs it. That’s rough. Of course, this applies to new ideas, as well as re-inventions and improvements…