You’ve launched your product. Customers are purchasing and everything is going really well. You’ve reached the point where your product contains all of the features you feel are necessary in the core offering, yet you want to expand. Today, I’ll be sharing my thoughts on how to expand once having reached this perceived plateau.
You’ve found a customer segment who really needs your product, developed a minimum viable version of your product and have launched to your market. Your customers are purchasing your product with roars of cheer and glee. What you do next is what you’ll be doing for the foreseeable future of your business; maintaining your product. While extremely important, maintenance of a single product can sometimes become repetitive. It can be great to switch gears from time to time.
Today, I’ll run through a few ideas on how to avoid the repetition as much as possible.
Many folks, when asked what they like, proclaim to know. Using movies as an example, many would say “I like action movies” or “I like a good comedy”. I don’t believe this is the most accurate response. Today, I’d like to unpack why I believe this.
All too often we are faced with roadblocks, hurdles and limitations within everything we do. Whether it’s in our personal, work or digital lives, there are often items which stand in the way of us achieving our goals. Success, however, comes flooding through when we remove or refactor these limiting beliefs.
Today, I’d like to share the story of how I removed a limitation, and submitted my first patch to WordPress core in the process.
For my regular readers out there, you’ll notice I’ve been blogging consistently each Monday afternoon for several months… until last week. I missed my deadline for posting and was quite displeased with myself for doing so.
That being said, missing my streak gave me time to consider the concept of the streak, how I felt when I missed it and how to get back up on the horse from then on. This post is a result of these thoughts.
I pride myself on being someone who is keenly aware of the underlying meaning of words and the ways in which we say them. Being this way is both a gift and a curse, yet it forces me to be very conscious of the words I’m using to express myself.
This is all well and great until you realise you’ve been misunderstood. *gasp*.
I’ve recently been thinking a lot about the role perception plays in how we respond to life and how we receive the various inputs the world has to offer. One particular thought has been around the role confidence plays in shaping our perception.
In many perceptions, structure is synonymous with “boundaries”, “limitations”, and “restrictions”. This is often the perception of the creative thinker. “Don’t box me in” is an often used phrase. As a product person, I feel the role of a product person within a software team is to bridge the gap between how creatives and how analytical thinkers perceive structure. I see structure as fuel.
This week, I’ve begun doing a rotation with our support team at Automattic. Every Automattician does this as part of their on-boarding, as this helps to learn the systems, tools and users we’re interacting with every day. For me, this additionally helps to learn more about the users we’re building products for, which is a huge added bonus towards our user-centric approach to product development. Through this week, my work time demands 100% of my focus to be on the support rotation. I take this very seriously and am 110% focussed on learning as much as I can. This means, of course, postponing or moving any meetings I have on my calendar. This brought about some interesting and exciting results, which I’ll be exploring further here.
Traditionally in South Africa, the year which corresponds to the date of your birthday is referred to as your “crown birthday”. While I’m not certain of any special significance other than the “once in a lifetime” nature of a crown birthday, I feel it important to reflect on the year past and on what awaits in the year ahead.