Building a new product or business is a really exciting process. There is no feeling quite like the feeling of seeing an idea through to it’s final product. What many founders forget to consider is the day after launch day. The business needs to sustain itself, at the very least to cover the upfront setup and production costs.
We’re all well aware that customers pay for products or services, which generates income for the business and assists with growing and sustaining the business. Therefore, if no customers purchase products or services from the business, there is no growth and the business will rapidly crumble. Today, we’ll discuss how to find your first customers, creating a solid foundation for business growth.