As you all know, I love listening to podcasts and being creative. Listening to the myriad of podcasts that I do, I find concepts from one podcast often apply to the field discussed in one of the others. While listening to a podcast on trading card game design, the topic of communications theory and game design came up. I followed up by reading the related article by the podcast host, which sparked off an interesting thought process for me, around how communications theory helps to plug holes within product design. Here’s how I feel this applies.
During my career as a senior developer, and as the head of a team of engineers and product managers, I’ve had to make only a few new hires. Fewer than one may think, in fact. Since 2007, I’ve been in charge of hiring perhaps 6-8 new staff members, which is unheard of, given I’ve only ever worked with fast-growing young tech companies. This small hiring pool got me thinking about the core need for why one needs to hire new engineers and subsequently the cultural reason why my team at WooThemes grows differently to other non-engineering teams within the same ecosystem. Here’s why I reckon this is the case.
Since starting this blog several years ago, I’ve tried several techniques to keep up a regular blogging routine. From blogging daily for a week or two, to attempting to blog every day for an entire year, I’ve tried them all.
While this blog isn’t a business for me, it’s a great way to share knowledge, thoughts and interesting discoveries. At the same time, I simply cannot dedicate all day every day to blogging, researching and constructing articles. Ultimately, it’s also not how I most enjoy writing.
So here’s what I’ve done.
When setting up a service or product-based business, there is a concept referred to as “lock in”, where the customer buys in to your ecosystem and, as they add products to their purchase history, it becomes increasingly more difficult to switch away to a competitor.
While corresponding over an email chain with friends this morning, we started talking about software licenses and how to interface between clients and purchasing software licenses for use on client projects (in particular, referring to licenses for WordPress plugins and themes). The topic of multi-site licenses came up, with the idea that the license can be purchased once and re-sold to several clients who can each cover a portion of the maintenance code. On the surface, this looks like a great idea, as each customer gets to pay a bit less than the overall fee, and doesn’t have any responsibility to maintain the license and pay the renewal fee each year.
Here’s why I disagree with this approach.
Hey everyone, it’s been a while, right?
While sitting here at Pressnomics 2013, I was fortunate to be in the front row for a very energetic session given by Bill Belew around how to beat anyone at anything every time. This kind of content is exactly the kind of session I love.
I love the idea that anyone can do anything at any time and do it better than anyone else, “on demand”. Bill’s passion for this statement resonates with me.
One emphasis of Bill’s session was what I’d deem his catch-phrase; “just hit the ‘Publish’ button”. This is a great statement. Create awesome content, regularly, and share it with the world.