Scaling your product offering after launch

You’ve launched your product. Customers are purchasing and everything is going really well. You’ve reached the point where your product contains all of the features you feel are necessary in the core offering, yet you want to expand. Today, I’ll be sharing my thoughts on how to expand once having reached this perceived plateau.

Allowing yourself to switch gears

You’ve found a customer segment who really needs your product, developed a minimum viable version of your product and have launched to your market. Your customers are purchasing your product with roars of cheer and glee. What you do next is what you’ll be doing for the foreseeable future of your business; maintaining your product. […]

Structure as fuel

In many perceptions, structure is synonymous with “boundaries”, “limitations”, and “restrictions”. This is often the perception of the creative thinker. “Don’t box me in” is an often used phrase. As a product person, I feel the role of a product person within a software team is to bridge the gap between how creatives and how […]

The lean startup loop

When building your product, it’s important to get off the ground correctly by finding your first customers, gathering customer feedback and shipping your first minimum viable product. Once your product has launched and your market is enjoying what you have to offer, there is an important approach to take to ensure you’re staying relevant, satisfying […]

Predicting The Success Of Your Product

One area of business building and product development is predicting the success of the product, before launch. This is one area everyone tries to get as accurate as possible, in search of the one unifying metric to unite all and predict accurate success trends. Methodologies such as the lean startup approach aim to ensure as […]