Earlier today, Rolling Stone South Africa published an article reporting that South African rock band, The Parlotones (or, as Gareth Cliff calls them, The Par-lot-ones), are moving to Los Angeles, California, in an attempt to reach further into the international music market. While I’m not a Parlotones fan, I am a big lover of South African music, and wanted to mull over a few thoughts, here, regarding this latest move by The Parlotones.
South Africa met The Parlotones several years ago. Instantly, the nation saw something in these gents (I’ll bet even your great auntie knows who they are). Since their inception, they’ve played at the FIFA 2010 World Cup, featured on television & radio… hang, they even had their own KFC-sponsored meal. To many South Africans, this is common knowledge and The Parlotones are a household name.
When looking at the South African music scene, there seems to be an inherent divide between the independents and the major labels. Many fans of ska, punk, metal and other, less-commercially friendly genres tend to “rebel”, if you will, against commercial artists, slating them for being “same-y” or “poppy”. While I’m certainly not a fan of The Parlotones (all their songs sound much the same to me), I feel it’s important to say a few things about and to the band, as they jet off to further their careers (as a band, and most likely as musicians in general, I’d imagine) in Los Angeles: