When making decisions, I’ve found it can be quite easy to get into a “bikeshedding” scenario, where the deciding parties lose track of the actual decision to be made. This can be internal, or within a group. Something I’ve found particularly useful and interesting recently is to acknowledge what we already know and how we […]
You’ve found a customer segment who really needs your product, developed a minimum viable version of your product and have launched to your market. Your customers are purchasing your product with roars of cheer and glee. What you do next is what you’ll be doing for the foreseeable future of your business; maintaining your product. […]
This week, I’ve begun doing a rotation with our support team at Automattic. Every Automattician does this as part of their on-boarding, as this helps to learn the systems, tools and users we’re interacting with every day. For me, this additionally helps to learn more about the users we’re building products for, which is a […]
My view on how big business can maintain a startup culture, while scaling and growing to play with the “big leagues”.
Since starting this blog several years ago, I’ve tried several techniques to keep up a regular blogging routine. From blogging daily for a week or two, to attempting to blog every day for an entire year, I’ve tried them all. While this blog isn’t a business for me, it’s a great way to share knowledge, […]
Where in I discuss creative thinking, how to learn this behaviour and how to apply creative thinking in a business context.
When setting up a service or product-based business, there is a concept referred to as “lock in”, where the customer buys in to your ecosystem and, as they add products to their purchase history, it becomes increasingly more difficult to switch away to a competitor. While corresponding over an email chain with friends this morning, […]
Since appointing Patrick as our dedicated WooCommerce Product Manager towards the end of 2014, I’ve been able to view some really insightful feedback from customers, without customers even realising they’re providing this feedback. One of the tasks I assigned to Patrick was to conduct regular in-person user testing of WooCommerce, in order to pinpoint common […]
Thoughts on storytelling and using your story to foster customer loyalty.
For the past few months, I’ve been following the “Advanced WordPress” group on Facebook. I joined the group thinking I would be exposed to advanced questions around WordPress development work. What is it that they say about assumptions, again? 🙂 Through observation, it is apparent that the group is more focussed around advanced uses of […]