Scaling your product offering after launch

You’ve launched your product. Customers are purchasing and everything is going really well. You’ve reached the point where your product contains all of the features you feel are necessary in the core offering, yet you want to expand. Today, I’ll be sharing my thoughts on how to expand once having reached this perceived plateau.

Predicting The Success Of Your Product

One area of business building and product development is predicting the success of the product, before launch. This is one area everyone tries to get as accurate as possible, in search of the one unifying metric to unite all and predict accurate success trends. Methodologies such as the lean startup approach aim to ensure as […]

Communications Theory in Product Design

As you all know, I love listening to podcasts and being creative. Listening to the myriad of podcasts that I do, I find concepts from one podcast often apply to the field discussed in one of the others. While listening to a podcast on trading card game design, the topic of communications theory and game […]

Learnings While Scaling WooCommerce

WooCommerce has, at the time of writing, passed over 6 million downloads (and several million active installations) on WordPress.org. What many aren’t aware of is, WooCommerce reached the 5 million download mark with only 3 engineers officially working full time on the project (while working on several other projects as well). Throughout this process, we […]

Maximizing the value of customer feedback

Since appointing Patrick as our dedicated WooCommerce Product Manager towards the end of 2014, I’ve been able to view some really insightful feedback from customers, without customers even realising they’re providing this feedback. One of the tasks I assigned to Patrick was to conduct regular in-person user testing of WooCommerce, in order to pinpoint common […]

Set a custom rewrite rule for author archives in WordPress

In the comments of my post on custom rewrite rules in WordPress, I received a query regarding creating author profile URLs using a rewrite convention of “/profile“. The WordPress author archives are a great way to create profiles for each author on your WordPress-powered website (in fact, it’s done for you by default). The author […]