Hey there, I’m Matty!


I’m a WordPress professional, based at the tip of Africa in the sunny city of Cape Town. I look after all things product-related over at WooCommerce, an Automattic company and a market leader in professional WordPress-powered eCommerce. I’ve been a guitarist since 1996 and try to get at least one quick jam session in every day. I love all kinds of music, in particular anything with a catchy beat or riff. I’m a punk rocker at heart, with a slight hint of reggae, to taste. In addition to music, I’m passionate about product management and design, business and adding value wherever possible… oh, and 80s/90s television (you know… Who’s the Boss, Full House, Step by Step, Saved by the Bell, etc).

This website

This is my home on the internet. A little space I call my own. I’ve been blogging here since late 2007 and have really enjoyed every moment. I’ve tried a few different ideas such as attempting to blog once a day, every day, for a full year (note: that didn’t work out), trying a few different designs and writing on a variety of topics. SEO? What’s that?

I’ll be writing for me, myself and I, on this blog. I tend to refresh the design from time to time, yet always ensure to put my own unique spin on the design, whether I’m developing custom WordPress theme, or a child theme of one of the available default themes.

The current design

This website’s design changes from time to time, according to my taste. I generally try to keep the design quite minimal and clutter-free, so the content shines as the main focus.


If you’ve been reading this blog for a while, you may have noticed I’ve removed the advertising on the side. This blog is about content, not about selling you stuff. If you want me to sell you stuff, let me know and I’ll send over an email.

Closing thoughts

I’m looking forward to sharing many blog posts with you all. I’m always keen for feedback so please do leave a comment or drop me an email whenever you feel like it. I’m also on Twitter, so follow me there and we can have a chat.