Real Revolutionaries

A real revolutionary fights for what is right, but brings in love and light. A real revolutionary, is peaceful and non-violent, but strong and potent. A real revolutionary is a soul rebel, unconquerable. The above words from Gregory G Ras have been reminding me of what’s important to remember during times like these we’re experiencingContinue reading “Real Revolutionaries”

Guidelines for Peaceful Co-existence

I find there are two core “rules” or “guidelines” I see myself reminding myself and those around me of regularly, which are among the longer list of what I’ll refer to as “guidelines for peaceful co-existence”. These are some base principles which, when applied, can lead to reduced internal worry/struggle, and a generally more peacefulContinue reading “Guidelines for Peaceful Co-existence”

Taking stock of our inboxes

We live in a very busy world. As small as we’re perceiving our world to be in many ways (eg: communicating across the globe in an instant, being able to keep track of friends and family regardless of their location, getting instant insight into the worlds of others, and sharing insights from within our ownContinue reading “Taking stock of our inboxes”

Doing what works versus the customer experience

Every so often, I hear a story which makes no sense. “We put a huge popup banner on our website, and our sales increased by 15%”, “we slowed down our website, and our sales funnel converted 2% better”. While these sentences may make technical sense, they’re odd to wrap one’s brain around, as they shouldn’tContinue reading “Doing what works versus the customer experience”

Understanding and managing expectations, based on who your customer is

“Jobs to be Done” is a framework often used for making effective product decisions. The intention is to understand what your customer is “hiring” your product to do. For example, we hire our email client (Outlook, Gmail, etc) to provide clear and easy access to our email. If that ever stops happening, we’d hire aContinue reading “Understanding and managing expectations, based on who your customer is”