Taking stock of our inboxes

We live in a very busy world. As small as we’re perceiving our world to be in many ways (eg: communicating across the globe in an instant, being able to keep track of friends and family regardless of their location, getting instant insight into the worlds of others, and sharing insights from within our ownContinue reading “Taking stock of our inboxes”

Doing what works versus the customer experience

Every so often, I hear a story which makes no sense. “We put a huge popup banner on our website, and our sales increased by 15%”, “we slowed down our website, and our sales funnel converted 2% better”. While these sentences may make technical sense, they’re odd to wrap one’s brain around, as they shouldn’tContinue reading “Doing what works versus the customer experience”

Understanding and managing expectations, based on who your customer is

“Jobs to be Done” is a framework often used for making effective product decisions. The intention is to understand what your customer is “hiring” your product to do. For example, we hire our email client (Outlook, Gmail, etc) to provide clear and easy access to our email. If that ever stops happening, we’d hire aContinue reading “Understanding and managing expectations, based on who your customer is”

Evaluating and optimising my time while learning

I’m someone who enjoys gathering as much information as possible on a topic, as I enjoy the context. Practically, this often translates to picking up a new podcast (for example) and starting right at the beginning (even if there are hundreds of episodes). I feel this helps to provide context for where the podcast began,Continue reading “Evaluating and optimising my time while learning”

Acknowledging what we already know, when making decisions

When making decisions, I’ve found it can be quite easy to get into a “bikeshedding” scenario, where the deciding parties lose track of the actual decision to be made. This can be internal, or within a group. Something I’ve found particularly useful and interesting recently is to acknowledge what we already know and how weContinue reading “Acknowledging what we already know, when making decisions”

Measuring your online store’s performance

I spend a somewhat regular portion of my time answering questions around scalability with WooCommerce. Questions such as “I have a catalog of 600k products, can WooCommerce handle that” and “how many orders can WooCommerce handle” are not uncommon. That said, an interesting post by Chris Lema around scaling WooCommerce brought to light a metric I’veContinue reading “Measuring your online store’s performance”

Why transparency wins customers

You know, I so often experience small moments of gratitude, in which I then attempt to remind myself to blog about those moments “at some point in the future”. Today, I’m rectifying that by blogging about two such moments right away. I worked this morning at The Hatch, a small local coffee shop by the beachContinue reading “Why transparency wins customers”

Scaling your product offering after launch

You’ve launched your product. Customers are purchasing and everything is going really well. You’ve reached the point where your product contains all of the features you feel are necessary in the core offering, yet you want to expand. Today, I’ll be sharing my thoughts on how to expand once having reached this perceived plateau.