You’ve launched your product. Customers are purchasing and everything is going really well. You’ve reached the point where your product contains all of the features you feel are necessary in the core offering, yet you want to expand. Today, I’ll be sharing my thoughts on how to expand once having reached this perceived plateau.
Many folks, when asked what they like, proclaim to know. Using movies as an example, many would say “I like action movies” or “I like a good comedy”. I don’t believe this is the most accurate response. Today, I’d like to unpack why I believe this.
All too often we are faced with roadblocks, hurdles and limitations within everything we do. Whether it’s in our personal, work or digital lives, there are often items which stand in the way of us achieving our goals. Success, however, comes flooding through when we remove or refactor these limiting beliefs.
Today, I’d like to share the story of how I removed a limitation, and submitted my first patch to WordPress core in the process.
In many perceptions, structure is synonymous with “boundaries”, “limitations”, and “restrictions”. This is often the perception of the creative thinker. “Don’t box me in” is an often used phrase. As a product person, I feel the role of a product person within a software team is to bridge the gap between how creatives and how analytical thinkers perceive structure. I see structure as fuel.
When building your product, it’s important to get off the ground correctly by finding your first customers, gathering customer feedback and shipping your first minimum viable product. Once your product has launched and your market is enjoying what you have to offer, there is an important approach to take to ensure you’re staying relevant, satisfying your customers and enhancing your product to continue adding value. Today, I’ll run through the approach of what I refer to as the Lean Startup Loop.
Bruce Wayne, however, is a multi-billionaire. While not much emphasised as a contrast within the Batman storyline (rather choosing to emphasise Batman and Bruce Wayne as one in the same), I feel this contrast between Batman and Bruce Wayne has a hidden message I’d like to explore further.
While in the gym this morning, doing lunges with a barbell on my back, I experienced the best feeling I’ve experienced during a workout; the feeling of zoning out. This lead me to question; “am I zoning out, or simply zoning in on the task?” After completing the last set of lunges, my trainer was extremely impressed and said “great job, Matt! That was a great set of lunges! I’m very impressed!”. Now normally, my trainer enjoys taking the “drill sergeant” approach, preferring to motivate with “come on, you owe me another 5”. Outside of the workout sets, he’s really smiley and happy, so this drill sergeant approach feels somewhat out of character. For some, it works. For me, I’ve not always felt it to be the best motivator. Today, I discovered why and (most importantly) what is a motivator for me.
During my career as a senior developer, and as the head of a team of engineers and product managers, I’ve had to make only a few new hires. Fewer than one may think, in fact. Since 2007, I’ve been in charge of hiring perhaps 6-8 new staff members, which is unheard of, given I’ve only ever worked with fast-growing young tech companies. This small hiring pool got me thinking about the core need for why one needs to hire new engineers and subsequently the cultural reason why my team at WooThemes grows differently to other non-engineering teams within the same ecosystem. Here’s why I reckon this is the case.
In today’s fast-paced startup culture, there is an often unspoken ambition held by many startup companies to “join the big leagues” and become large corporations.
As businesses grown and evolve, certain magical qualities are often lost. Today, I’d like to touch on a few qualities which big businesses could learn from young startups.
I’m not a business owner, or a CEO. I’m not a venture capitalist or a startup evangelist or any other title like that. I’m an observer. Here’s what I see.
I really enjoy listening to podcasts. Over time, I’ve racked up a few ranging from game design and theory, all the way through to fitness and personal finance. I’ve recently really enjoyed listening to Listen Money Matters (thanks for the tip, Patrick!), a podcast about personal finance.
During an episode I listened to a few weeks ago, the concept of a 30 day list was mentioned, as a way to curb impulse buying. The premise is, if you want to make a purchase, place the items on a list and ignore it for 30 days. Once 30 days are up, revisit the list and see if you’re still interested in making the purchase. If you are, go ahead and plan for it. If not, you know it was just an impulse purchase. I did this a few months ago without even realising it, when I had a sudden urge to purchase the (then new) Nintendo WiiU while attempting to summit Lion’s Head on the hottest day of the year, in 2013. Clearly, this was an impulse purchase, as I’m not a huge gamer anymore (yet I love Nintendo games!).