You’ve launched your product. Customers are purchasing and everything is going really well. You’ve reached the point where your product contains all of the features you feel are necessary in the core offering, yet you want to expand. Today, I’ll be sharing my thoughts on how to expand once having reached this perceived plateau.
You’ve found a customer segment who really needs your product, developed a minimum viable version of your product and have launched to your market. Your customers are purchasing your product with roars of cheer and glee. What you do next is what you’ll be doing for the foreseeable future of your business; maintaining your product.Continue reading “Allowing yourself to switch gears”
Many folks, when asked what they like, proclaim to know. Using movies as an example, many would say “I like action movies” or “I like a good comedy”. I don’t believe this is the most accurate response. Today, I’d like to unpack why I believe this.
I’ve recently been thinking a lot about the role perception plays in how we respond to life and how we receive the various inputs the world has to offer. One particular thought has been around the role confidence plays in shaping our perception.
In many perceptions, structure is synonymous with “boundaries”, “limitations”, and “restrictions”. This is often the perception of the creative thinker. “Don’t box me in” is an often used phrase. As a product person, I feel the role of a product person within a software team is to bridge the gap between how creatives and howContinue reading “Structure as fuel”
When building your product, it’s important to get off the ground correctly by finding your first customers, gathering customer feedback and shipping your first minimum viable product. Once your product has launched and your market is enjoying what you have to offer, there is an important approach to take to ensure you’re staying relevant, satisfyingContinue reading “The lean startup loop”
A getting started guide to thinking about and executing on your minimum viable product.
One area of business building and product development is predicting the success of the product, before launch. This is one area everyone tries to get as accurate as possible, in search of the one unifying metric to unite all and predict accurate success trends. Methodologies such as the lean startup approach aim to ensure asContinue reading “Predicting The Success Of Your Product”
One of the most complex (and sometimes cumbersome) tasks within scaling a lean startup is to get feedback from your customers. During the early stages when customers are few and far between, this process is easier. Down the line, as you scale, the process can become tricky to manage. Today, I’d like to run throughContinue reading “Gathering Customer Feedback”
Building a new product or business is a really exciting process. There is no feeling quite like the feeling of seeing an idea through to it’s final product. What many founders forget to consider is the day after launch day. The business needs to sustain itself, at the very least to cover the upfront setupContinue reading “Finding Your First Customers”