About

tl;dr:

Hi there. I’m a digital maker, focused on ecommerce and software engineering. I’m a senior director of engineering at Automattic, where I lead and coach software engineers to do the best work of their careers.

Having spent my career working with startups, I have applied a lean and agile approach first hand, and grown successful teams, helping to build the world’s largest eCommerce platform, WooCommerce as team member number 8. I learned a lot along the way, which I share here on my website, as well as through my coaching practice.

Working with high growth startups can challenge one’s body, mind, and spirit at the best of times. To help with this, I have incorporated life coaching into my coaching practice. I work with new managers to build their management skills set, adjust to the changes of being a manager, and help to orient their lives in the new direction they’d like to take.

This website

This is my home on the internet. A little space I call my own. I’ve been blogging here since late 2007 and have really enjoyed every moment.

I write for me, myself and I, on this blog. I tend to refresh the design from time to time, yet always ensure to put my own unique spin on the design, whether I’m developing custom WordPress theme, or a child theme of one of the available default themes.