Data is fast becoming the hot commodity in today’s society. What do we know about our customers? How can we use our customer’s habits and trends to make our product better? While this concept is not uncommon in the non-digital world (printed surveys and small inserts in magazines aren’t uncommon), filling in surveys is fast becoming a common and, frankly, boring method of collecting data about customers or users or a product.
I know, why not make them draw things instead?
DrawSomething, a popular mobile and online game by OMGPOP, has taken the digital world by storm. Worldwide, mobile users are connecting with their friends (many via Facebook) and drawing pictures of words such as “swimming”, “magnet” and “katyperry”, in the hopes that their friend will be able to guess the word correctly. This digital take on the popular “Pictionary” board game is great fun and, frankly, rather difficult to put down. Other than the fun factor, what is the real bigger picture (pardon the punn)?